PRODUCT DESIGN
Summary: The corporate pages on PureWow.com showcase the brand and provide information about what we do at PureWow. For that reason, it has to perfectly display the brand aesthetic. The corporate pages in 2015 lacked visuals and were difficult to navigate. I completely redesigned the UX of these pages within PureWow.com so that a user can easily access any information he/she needs while gaining a sense of what the brand aesthetic is all about. I achieved this with ample white space, balanced visuals, and a clear navigation.
Role: Design Lead - Create prototypes for the new corporate page design. Provide specific HTML/CSS/JS specs for the engineering team and work with them to QA the prototype once it is built.
Timeline: 2 months
Team: Design Lead with one product manager and a front-end developer.
Challenge: Redesign the corporate pages on PureWow.com and update the user experience to better showcase our brand.
Solution: With the content and framework for the corporate pages already in place, I created a clean UI and visual aesthetic to match the PureWow brand. I designed a tabular navigation so that the user could easily navigate between the pages on desktop and mobile.
Software: Adobe Photoshop, Invision, HTML, CSS